Toyota logo

The Project

This was a two tiered, multi-week campaign stretched across North America. Tier one was to capture the manufacturing process in all its intricacies, and tier two was to capture the vehicles out in the wild in the respective locations they’re crafted. Received quite the education on this project. Amazing to see what goes on behind the scenes to put these vehicles on the road.

This campaign was shot alongside Director Tony Czech (www.tonyczech.com) - a world-class filmmaker, photographer and adventurer. Tony’s work has brought him to some of the most remote and dangerous places in the world, capturing the stories and hearts of those alongside him. His love for people is unmatched. He’s an expert storyteller with a foundation rooted in truth and authenticity.

Client

Toyota®

Date

2025

Location

Texas, Mississippi,Indiana, Kentucky

Photographer

Holland Clement

A black Toyota Tundra pickup truck parked in a grassy field surrounded by bushes and trees during sunset.
Two men in cowboy hats and casual clothing in an open field, with a horse and a modern pickup truck in the background, during late afternoon or early evening.
A black Toyota Tundra pickup truck parked in a grassy field with two dogs in the foreground.
Gray Toyota car parked in front of a cornfield.
A silver Toyota SUV driving on a gravel road next to a cornfield under a cloudy sky.
A silver SUV driving on a gravel road surrounded by dense green trees in a forest.
Black Toyota Tundra pickup truck driving on a dirt road in a dry open landscape with sparse bushes and trees, with houses and more trees visible in the background during daytime.
Inside a factory or assembly line with multiple cars, including a silver SUV in the foreground, being assembled or inspected by workers.
A row of car front panels in various colors, including white, red, black, and blue, mounted on a manufacturing or assembly line in a factory.
A black Toyota SUV parked inside a car manufacturing plant or showroom with industrial ceiling, machinery, and bright overhead lights.
A dark gray pickup truck driving on a dusty dirt road in a rural area with dry grass, trees, and houses in the background.
Black sedan car inside a dimly lit garage or workshop with overhead fluorescent lights and white illuminated fencing on both sides.
A worker in safety gear inspects a car part with 'TUNDRA' embossed on it in an industrial setting.
A man wearing a cowboy hat and jeans holding a young black and white spotted horse in a field with a pickup truck in the background.
Inside an automotive manufacturing or assembly plant, a white car body shell is positioned on a yellow platform or conveyor, with production equipment and unfinished vehicle parts visible in the background.
A man in a hat herding three small horses or ponies across a field during sunset.
A black Toyota pickup truck parked in a field with a small white and black pinto horse running in front of it during sunset.
Inside an automotive manufacturing plant, a partially assembled black SUV is suspended on a platform. Overhead, bright fluorescent lights illuminate the workspace, with various tools and equipment visible in the background.
Top-down view of a worker assembling a red Toyota Corolla on a production line.
A black Toyota truck with a prominent front grille and headlights, slightly out of focus dogs in the foreground.
A sleek black sedan car with reflective surface showing lighting reflections, parked in an indoor garage with neon lighting.
A young horse standing in a field with a blurry car in the background during sunset.
A worker wearing glasses, a baseball cap, and white gloves holding the back of an LED display panel inside a factory or assembly line.
Worker in red shirt welding inside a car frame in an automotive factory.
Gray Toyota SUV driving through a rural dirt path between rows of tall corn plants under a cloudy sky.
Workers inspecting cars with open hoods inside a modern automobile manufacturing plant.
Red Toyota Tundra pickup truck inside an automotive manufacturing plant or assembly line, with a worker inspecting it, multiple cars and industrial equipment around.
A young horse standing in a field with other horses and a pickup truck in the background during sunset.
A factory worker sitting in a chair inside an automobile assembly plant, working on a yellow car frame with a red and black handheld tool.
A worker wearing a helmet and safety glasses using a wrench on a car's brake disc in an automotive repair shop.
A black Toyota truck driving on an open field with two small horses grazing in front of it, trees in the background, in a natural rural setting during sunset.
A smiling man wearing safety glasses, a yellow hard hat labeled "Toyota," a blue polo shirt, and work gloves stands next to partially assembled cars in an automotive manufacturing plant.
Robotic arms welding car bodies on an automotive assembly line in a factory.
A white Toyota car displayed on the factory floor of an automotive assembly plant.
A worker wearing a safety hard hat and vest sitting on a chair, working on or inspecting parts of a vehicle body shell in a manufacturing or assembly plant. Multiple vehicle body shells are stacked on racks nearby.
An indoor automotive assembly or repair workshop with partially assembled vehicles and bright vertical lights hanging from the ceiling.
A silver SUV parked on a rural road during a thunderstorm at night, with lightning illuminating dark storm clouds in the sky.
Close-up of a black side mirror on a wet silver car with rain droplets, parked inside a structure.
Close-up of a car's front grille and headlight with a modern design, showing sleek black and silver details.
A worker in a factory inspecting car parts on an assembly line.
A smiling man wearing safety glasses, a yellow hard hat, a gray and black work jacket, and gloves standing in an automotive factory or repair facility, with car parts and vehicles in the background.
A man wearing safety glasses, a white hard hat, and a red shirt working on a vehicle frame in an industrial workshop, holding a power tool.
Worker wearing a yellow safety helmet, safety glasses, and a red shirt inside a manufacturing or industrial facility, surrounded by metallic components.
A person wearing a black Toyota cap and a red shirt working on the interior of a vehicle, possibly assembling or repairing car parts in a garage or workshop.
Assembly line in an automotive factory with engines being assembled by workers.
A dark-colored sedan car driving on a rural road with a wooden fence and blurred trees in the background.