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The Project

A handful of highlights from The Normal Brand’s 2025 Fall Campaign. Having been a fan and wearer of these clothes myself, it was nice to see first hand the intention the team puts behind their work - from the quality of the clothing to the capturing of it.

Client

The Normal Brand®

Date

2025

Location

New York State

Photographer

Holland Clement

A man walking on a rocky shoreline near a body of water with mountains in the background, wearing a dark jacket and pants.
A man standing outdoors on a rocky surface during sunset or sunrise, wearing a dark coat, sweater, and pants, with mountains and water in the background.
Woman sitting on rocks near a body of water with mountains in the background during sunset, wearing a black hoodie, white puffer vest, jeans, and white sneakers.
A young woman with long wavy hair, wearing a black hoodie and light blue jeans, stands outdoors at sunset near a body of water with mountains in the background, looking at a man who is sitting and facing her.
A man with a beard and short hair, wearing a black jacket, kneels on the ground holding a small branch. A woman with glasses, long hair, wearing a black hoodie and a white vest, stands behind him. They are outdoors near water with mountains in the ba
A man with a beard and short hair stands outdoors behind a weathered wooden post, crossing arms, looking thoughtfully to the side.
A man sitting on a wooden bench outdoors, wearing a dark long-sleeve shirt, khaki pants, and tan boots, with a dark wooden wall in the background.
A man standing on the porch of a rustic wooden cabin with a weathered exterior, surrounded by trees.
A man standing on a wooden porch of an old, weathered cabin with a moss-covered roof, surrounded by trees and greenery.
A man with short hair and a beard stands next to a woman with long hair, both outdoors near a wooden fence and trees. The woman is leaning against a tree and smiling softly, while the man's hand rests on her shoulder.
A woman wearing a beige sweater with black decorative stitching along the sleeves, standing outdoors near a wooden post.
A man with short hair and a beard, wearing a cream henley shirt and a brown jacket, is standing outdoors in front of a rustic wooden structure, adjusting his jacket with his hands.
A man in a brown jacket and beige pants and a woman in a beige sweater and blue jeans outdoors near a tree and rustic wooden fence.
A man in casual clothing standing on the porch of an old, weathered wooden cabin outdoors.
A man with short hair and a beard standing outdoors, leaning against a wooden post with a thoughtful expression, in front of a rustic wooden fence and trees.
A woman with long wavy hair wearing a beige sweater and jeans, standing outside a rustic wooden structure with moss on the roof, holding onto a vertical post and smiling.
A middle-aged man with a beard and short hair leaning against a wooden wall, wearing a dark jacket and gray shirt, outdoors during sunset.
A man with a beard and short hair standing outside against a wooden wall, holding a glass, wearing a beige sweater and a black puffer vest, with shadows and natural lighting creating a serious mood.
A woman sitting on a large fallen log outdoors among rocks and greenery, during sunset, wearing jeans, a black jacket, and white sneakers.
A young woman with long brown hair sitting on a log outdoors during sunset, wearing a color-blocked zip-up jacket and white sneakers.